Director of Marketing & Owner Communication - San Antonio TX

Enjoy a resort career in the heart of San Antonio’s famed Riverwalk environment with over 90 restaurants, bars and entertainment venues within walking distance. San Antonio offers a low cost of living with excellent schools, great shopping and housing options. Piazza San Lorenzo (PSL) is being developed as an ultra high-lifestyle mixed-use community of luxury residences with 74,000 sf of boutique shops, four restaurants and bars, offices and day spa; a city village to be built with architectural features that will mirror the elegance and artistry of Renaissance Italy.

The property is undergoing a $108 million development with $18 million of investor equity and $90 million of construction financing in place. Groundbreaking is set for fall 2007. PSL will offer 41 tenth-share fractional residences for a total of 410 equity ownerships in a luxury Private Residence Club format and 28 full ownership residences priced from $800,000 to $2.5 million. Real estate sales volume is forecast at $180 million over a 4-year sales term. This urban resort property enjoys a dual market draw with buyers emanating from Texas and northern Mexico. The Private Residence Club has been approved by the Texas Real Estate Commission to sell with hard contracts. Occupancy is scheduled for spring 2010.

Position Summary

The Director of Marketing & Owner Communication is a hands-on management position responsible for conceptualizing, implementing and/or coordinating all marketing program activities, public relations announcements, events and owner communications. This Director must be capable of engineering the proper positioning for each PSL marketing activity, while at the same time driving direct response programs to generate prospective leads to the Sales Department in such a manner as to ensure a timely and successful sellout of the inventory. This position reports to the Project Director and coordinates with the Director of Sales.

Primary Responsibilities of the Director of Marketing & Owner Communication include, but are not limited to:

• Conceptualizing, implementing and/or coordinating all marketing and public relations activities, events and owner communications for onsite sales and off-site event sales.
• Directing outside agency activities and/or designing and preparing in-house the PSL collateral sales materials and brochures, print advertising, website presence, videos, virtual reality displays and owner documentation pieces that comply with state regulations and registration requirements
• Monitoring and reporting on all prospect lead generation programs and the elements of each program
• Defining and detailing the marketing programs and strategies to be conducted or modified
• Maintaining a schedule to meet advertising and public relations deadlines
• Negotiating pricing and placement of print advertising
• Writing public relations releases and securing third party advertorials and features
• Writing and graphically producing PSL documents and electronic newsletters in support of owner services, customer relations and sales support functions
• Preparing electronic email templates for Sales Executives to use in corresponding with their prospects
• Development of detailed operational budgets
• Development of internet and web presence marketing programs and strategies, including database marketing programs for existing owner base and prospects
• Development of website optimization strategies and adword campaigns

Additional Responsibilities for the Director of Marketing include, but are not limited to:

• CRM and Information Systems operations for timely reporting and coordination
• Assurance that all regulatory requirements are met and compliance safeguards are in place
• Design and construction of broker and event displays
• Determining direct and electronic mail piece criteria with appropriate list acquisitions
• Ensuring that CRM data base procedures are established for ease of use by Sales Executives
• Coordinating all marketing activities with the sales, administration and accounting managers
• Ensuring that proper communications exist at all times
• Assisting in establishing owner services programs and activities
• Setting and monitoring procedures for prospect reception and interface
• Promoting enthusiasm, a positive attitude and team work

Requirements of the Position:

The Director of Marketing position requires a strong luxury silo marketing background with a heavy emphasis on budgeting and the direct response/ marketing discipline. Superior writing capabilities and graphic production skills are a must, along with a verifiable track record of having run successful campaigns oriented to luxury buyers. Bilingual capabilities both written and oral in English and Spanish are desirable and preferred.

Other requisites include:

• Bachelor's degree and a minimum of 5 years marketing management experience 
• Computer proficiency required - MS Office Suite, Adobe Suite, CRM software
• Strong organizational skills and presentation skills required
• Private Residence Club / luxury fractional ownership real estate experience with verifiable evidence of sales, applications, processes and practices is preferred
• An understanding of the relationship selling approach to luxury sales

Compensation Package

Superior compensation package with base salary and override. Bonus is tied to performance success. Health plan participation.

Employment Application

The Company is an equal employment opportunity employer. We adhere to a policy of making employment decisions without regard to race, color, religion, gender, sexual orientation, national origin, citizenship, age or disability. We assure you that your opportunity for employment with RTK Resort Group depends solely on your qualifications.

To download an RTK Resort Group Employment Application, click here. For a copy of the RTK Resort Group Guide for Employees and Independent Contractors, click here.

Please submit your completed and signed Employment Application, along with your resume and a cover letter that summarizes how you see a potential fit within the RTK Resort Group organization to:

Human Resources Division
RTK Resort Group
111 Soledad Street, Suite 700
San Antonio, Texas 78205

Or, email your cover letter, completed application and resume to us at Admin@RTKresorts.com.

Thank you for you interest in RTK Resort Group.