Thinking Shared Ownership?
Private Residence Clubs,
Resort Fractions, Timeshare, or Vacation Clubs
Do you have a golf, ski, waterfront or urban
resort property? In need of diversifying your
resort product offering? Seeking to reach
critical mass and level off year-round
occupancies? Contemplate adding a resort
fractional, private residence club, condo-hotel
component, multi-site club or vacation ownership
product to your resort mix. FIRST LOOK's
quick-start program will help you determine your
strategic development approach!
FIRST LOOK is a Site Evaluation Program for
Resort Owners that highlights the development
potential of your resort property. FIRST LOOK is
the most direct path to your property’s highest
and best use determination.
Through the FIRST LOOK Site Evaluation and
Program Review, RTK Resort Group provides a pre-development
advisory service tailored to quickly assess the
potential of your resort property as a site and
a market for a fractional-interest resort
ownership product offering.
The evaluation is designed to assist
owners, developers, lenders and potential equity
or operating partners in reaching 'Go Forward'
or 'Stop' decisions.
Benefits of a FIRST LOOK Inspection: The evaluation often provides an invaluable
interactive session that goes far beyond the
framing of a fractional-interest ownership
project.
The on-site session affords your resort team an
opportunity to take advantage of years of
hands-on resort development, financing,
marketing, sales and operational experience that
could benefit each of your resort's departments
through a broader overview and perhaps fresh
approach.
RTK Resort Group's principals get to the core of your resort
opportunity with a check-up of each aspect of
your resort, beginning with your goals and
objectives for your resort development through
to each operational component.
Then we put you on the proper track with
developmental approaches and strategies for the
fractional ownership or other vacation products
that are in sync with market readiness, your
resort operation's capability and your goals for
the resort.
Conclusions and Recommendations from the
FIRST LOOK Property Evaluation include:
- An opinion on the resort location for
suitable resort real estate products;
- The market, trends and their
implications for the resort area; The pros
and cons of the resort site as it relates to
the regional market;
and,
- Development options for fractional,
private residence club, condo-hotel or other
alternate whole ownership, second-home or
vacation ownership products suitable for the
resort site.
Specific areas in FIRST LOOK that are
addressed include:
- Definitions, for clarification in
understanding product types
- General characteristics of a fractional
product(s) suitable to your resort
opportunity, including identification of
ownership share sizes and how owners would
access the use of their time
- Identification of developers/ operators
within the marketplace as potential partners
or competitors
- Purchaser profiles and general
preferences in product design and program
use
- A statement on project positioning
within the market
- Preliminary recommendation of floor
plans, square foot areas of residences and
furniture, fixtures and equipment [FF&E]
guidelines. Or, if already designed, a
review of your proposed residence floor
plans and FF&E program
- Project amenities and owner services
required
- Marketing considerations, including a
preliminary discussion on prospect lead
generation and sales center requirements
- Comments on legal structure issues and
registrations
- Pricing by share size, unit type and
seasonality
- Preliminary estimate of sales pace
- A financial proforma 'snapshot'
preliminary that shows general revenues,
related costs and profit before taxes from
the sale of the ownership shares
Request more
information on FIRST LOOK now.
