Creating 21st Century Landmarks today 

MARKETING and SALES

The marketing and sales function is the most important component to the profitable operation of any real estate ownership venture. This activity is as equally important, if not more so, than as the quality of the product itself. Even among projects of equal quality, the better marketing and sales entity will inevitably capture a disproportionate share of the market.

Marketing involves the activities required to get a qualified prospect in front of a salesperson. The Sales process happens from that point forward. We believe marketing and sales activities must be dovetailed to achieve cost-efficient sales that are retained long-term in order to generate additional downstream revenues. Fine-tuned marketing and sales can have a very significant impact on the company’s financial performance. A faster sales pace and shorter sellout reduces both the developer's and lender's exposure time and expense.

Our immediate mission is to get sales on the board quickly in order to build momentum and the sense of a successful project. An exemplary and consistent flow of well-qualified prospects will yield much higher closing percentages. Highly trained and motivated salespeople can maintain significantly higher closing percentages than those of average salespeople. To achieve the sales results projected, we believe in acquiring good people and paying them well to retain them.

There also must be a coherent and appropriate marketing plan that is understood by all and can be modified as the circumstance dictates. One of the things typical of any such plan or campaign is the significant and rapid flow of money to pay for the many promotions. There are always several programs that are simultaneously used that all require quick and significant funding. An adequate start-up budget to accomplish that goal is essential. Delays in paying for marketing can be disastrous.

Marketing
RTK Resort Group prepares detailed marketing and sales plans with budgets that when combined delineate what needs to be done to market and sell your resort real estate products. Inherent in RTK’s marketing strategy is the design of messaging materials that emphasize the exclusivity and unique nature of your property as a landmark brand. We seek to continually ensure consistency with the marketing plan to increase awareness, sales and enhance your project’s image.

Along with our marketing partners, RTK Principals will develop your property’s landmark identity; supervise all marketing initiatives; produce marketing collateral materials, such as brochures, print ads and direct mail materials, and; then implement your Public Relations, Database and e-marketing programs; Direct Marketing; On-line campaigns; Guest relationship marketing and incentive programs, and; undertake special event and program marketing initiatives.

Our focus is on engineering the proper market positioning for your project, while at the same time driving direct response programs in such a way as to ensure a timely sellout of the inventory. 

Marketing services include, but are not limited to:

• Marketing and Sales Plan Production

• Identity Package Preparation

• Development of Lead Generation marketing programs and strategies

• Database marketing programs for existing guest and owner bases

• Structure of the marketing operations center

• Information Systems criteria for timely reporting and coordination

• Regulatory requirements and compliance safeguards

• Field marketing guidelines

• Collateral and marketing printed material creation

• Staff training and license compliance

• Public relations of the development entity

• Launch Preparation

• Event Marketing

• Post-Launch Marketing Management

Sales
RTK Resort Group guides the sale of real estate products during both pre-construction and post construction phases of development. We believe in relationship selling techniques whereby our sales executives maintain regular contact with all potential customers through consistent and appropriately timed marketing communications such as newsletters, electronic messages and other direct mail. Consumer relationships are developed over time and customers are provided with every opportunity to buy at your resort.

The Sales management team is responsible for goal setting, planning and the daily operation of the sales organization.  Services include, but are not limited to:

• Manpower planning for sales and support teams

• Personnel recruitment and retention procedures

• Sales training programs ... "front-to-back" relationship selling techniques

• Prospect presentation sequence and sales center support facilities design

• Sales Process Management

• Representations guidelines and management of customer expectations

• Monitoring of Local Broker Programs

• Development of Effective Resale Programs

• Coordinated sales reporting

• Development of owner services programs and activities

• Quality assurance and verification policies

• Systems to ensure sales contract preparation is rapid and accurate

Public Relations
Generating positive media coverage is a vital part of any marketing campaign. Due to its independent nature of third party endorsements, a properly orchestrated Public Relations campaign can assist in perpetuating the landmark branding process. Our PR team will create press materials, liaise with the media, organize press trips and launch events, develop celebrity endorsements, write case studies and organize sponsorships on your behalf to ensure that your development becomes known to the people you want to target.

Request more information on RTK Development Services now.