THE COTTAGES AT NATIONAL GOLF CLUB Pinehurst,
North Carolina
The Sandhills
region of North Carolina is considered the “Home of American
Golf” and is a mecca to golfers from around the world.
National Golf Club is the only Signature Jack Nicklaus
course in the Sandhills area and is located just three miles
from the Village of Pinehurst.
The Cottages is
an enclave of 22 two and four-bedroom luxury residences
located along the 5th green and 6th fairway at National Golf
Club. These cottages are built in unique tri-plexes, each
with private entrances and patios, spacious interiors with
an interior design style to suit the expectations of buyers
in this part of the company.
Each of the
Cottages also includes a “cart garage” with two golf carts
just for the use of the owners and their guests. Buyers can
purchase a 1/13th interest and are members in National Golf
Club while in residence. In addition to “free golf” at the
course, National has a comprehensive tennis club with
outdoor pool and pro shop. Cottages owners have access to
the famous Spa at Pinehurst Resort.
As consultant to
the developer, Mr. Hanna collaborated on the design
of the residences, assisting the architects to develop an
outstanding program for The Cottages. He also developed the
reservations system, and assisted in assembling and writing
the legal documents required for state registration. Mr.
Hanna was also responsible for assembling and training a
sales team and developing a marketing and advertising
campaign.
Intercepting
guests in and around the area is challenging as National is
a gated community. Also Club covenants make broad
advertising within the golf community virtually impossible.
When introduced, there was no similar PRC in this part of
the country, adding complexity to the education of buyers.
Sales have been strong and Owners love the product.
Mr. Hanna’s
specific development involvement:
-
Consulted
with architects in design of club, including unit
configuration & floor plans, along with common areas and
amenities
-
Consulted
with legal counsel on development of CC&R’s & By-Laws
-
Created
concept of fractionalized golf membership and integrated
golf program into existing structure of members at the
National Golf Club
-
Assisted in
development of marketing plan and budget
-
Consulted
with Sales Director for The Cottages on recruitment and
training of sales team
-
Created
club operating budget
-
Interfaced
with National Golf Club management staff in creating
club management structure and opening of club in
October, 2004
-
Currently
consulting on sales strategies and club operations.
