SNOWMASS CLUB
Aspen/Snowmass Village, Colorado

Snowmass Club was the first Private Residence Club in the Aspen/ Snowmass area, although it was quickly followed by The Timbers Club and Ritz Carlton Club. Today there are numerous new entries into the local marketplace that include the second phase of development of Snowmass Club, known as Sanctuary at Snowmass Club.

 

Snowmass Club is comprised of 14 two-bedroom and 16 three-bedroom luxury residences and is located within the popular Snowmass ski area. Although the club is not ski-in/ski-out, it is located on the golf course and includes a comprehensive health and fitness facility and fine dining restaurant. The Club provides a shuttle service for the short ride to the ski lifts. Ownership interests of 1/7th were offered in these spectacular mountain lodge residences.

 

Star Resorts, LLC was contracted by Aspen Skiing Company to set up the property as a Private Residence Club, manage the sales operations and provide marketing oversight for the release of 1/7th interests in Snowmass Club.

 

Mr. Hanna provided the resources to create and refine the reservations system and develop a program to engage and involve the local broker community. Mr. Hanna also served as on-site Sales Director.

 

Snowmass Club was one of the first 3 or 4 Clubs introduced to the marketplace and as such, faced an uphill battle with product education to the consumer. Initial skepticism from the real estate community created credibility issues with our target market, however, this was eventually turned around and SRG received substantial support through the latter stages of the product release.

 

In 2002, Aspen Skiing Company entered into a partnership relationship with Intrawest to develop the new base village at Snowmass. The terms of this relationship called for the control of all real estate sales to fall within the Intrawest family of companies and, as such, replaced Star Resorts at Snowmass Club. Prior to this occurrence, Star closed over $22 million in sales. This represented more than 75% of the available inventory in the first phase of development.

 

Mr. Hanna’s specific development involvement:

• Consulted with architects in design of club, including unit configuration and floor plans, along with common areas and amenities

• Consulted with legal counsel on development of CC&R’s and By-Laws

• Assisted in creation of marketing plan and budget

• Consulted with developer in recruitment and hiring of marketing firm

• Recruited and hired sales team

• Performed on-site as Sales Director for two years

• Developed club operating budget

• Interfaced with Aspen Skiing Company in creating management structure and opening club, Dec 2001