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Links to Principals Bios:

John R. Kazanjian, Managing Director

Tony R. Dawson, Director

David G. Hanna, Director

Laurence J. Raba, Director

Wayne D. Marty, Director

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John R Kazanjian


THE RIDGE TAHOE - Stateline, NV

 

Developed by Harich-Tahoe Developments from 1984 through 1997, The Ridge Tahoe is recognized as one of the top selling timeshare properties in the country. The company successfully sold out 325 condominium residences as shared ownership interests in either full weekly intervals or as biennial every other year weekly intervals.  

 

The Ridge Tahoe is a full-service Lake Tahoe hotel and condominium resort and spa, offering all the amenities of a first class destination resort. The resort encompasses an 11-acre parcel on Heavenly Ski Resort’s Nevada slope on top of a mountain ridge adjacent to the Stagecoach Lodge and Heavenly ski chair lift.

 

The residences were structured in five high-rise buildings – the Tower, the Terrace, the Plaza, the Naegle and the Cascade. From an elevation of 7,400 feet, the residences have breath taking views of Tahoe’s mountains and Carson Valley. The residences are served by an on-site gondola that shuttles skiers to Heavenly’s Stagecoach Lodge and lift.

 

Most all of the residences featured two bedroom lock-off units that could be utilized as a full two-bedroom facility or split into a one-bedroom residence with spacious living room, full kitchen and an efficiency with galley kitchen.

 

In 1996, John Kazanjian served as a consultant to the developer in the role of General Sales Manager. He was charged with the task of selling out the inventory within the project’s final phase, The Cascade Building, in addition to all remaining inventory in the other older phases.

 

Sell out of inventory during a project’s final phase was difficult due to the highest prices sought in the history of the project’s sales. Standard residences in the Cascade building were at $19,750 per interval; the luxury Emerald residences were at $24,750 – rarified prices for the timeshare inventory at the time.

 

The existing sales force faced low morale as they knew they were selling themselves out of their jobs. The sales agents who had the highest closing percentages were being recruited away from the developer by newly opened projects, leaving a crew exhibiting mediocre sales performances.

Mr. Kazanjian’s accomplishments at The Ridge Tahoe:

  • Assembled and trained recruits new to the timeshare industry to execute this final sales campaign

  • Guided and motivated a sales force of 90 into a highly productive, happy team

  • Restructured the sales presentation sequence and amended the Quality Assurance and Consumer Verification process to ensure solid sales and reduce rescissions.

  • Converted the sales force from a Liner/
    Take Over system to one where all agents presented Standard and First Visit Packages on a high-end product.

  • Reduced the number of sales managers required to support now capable agents.

  • Increased closing percentages for the developer while recording $3 million to $5.75 Million per month in sales. The Ridge Tahoe team completed sell out as charged.

Mobile: 480.262.2682   Email: JKazanjian@RTKresorts.com

 

John Kazanjian's Resort Development Background

The World's Finest Resorts

Real Estate Advisory Clients and Assignments

John Kazanjian's Project Marketing and Sales Management

Piazza San Lorenzo, San Antonio, TX

The Cliff Club at Snowbird, Snowbird, UT

The Ridge Tahoe, Stateline, NV

Lawrence Welk Resort Villas, North San Diego County, CA

Gaslamp Plaza Suites, San Diego, CA

 

For a Printer-friendly version of John Kazanjian's Background, Click Here

 

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