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RTK Resort Group - Principals Links to Principals Bios: John R. Kazanjian, Managing Director
Arguably one of the finest timeshare products ever, The Cliff Club at Snowbird, conceived and built by Dick Bass, is nestled in Little Cottonwood Canyon just minutes from Salt Lake City and is home to what many skiers call the best snow on earth. SKIING Magazine has ranked Snowbird and Alta the No. 1 resort in the United States every year since the two joined at Sugarloaf Pass in 2001 and allowed the two resorts to offer one lift ticket to ski a whopping 4,700 acres of powder-filled terrain.
Each condominium can be divided into 3 separate guest studios, each with a full bath and balcony. The living - dining room boasts a fully-equipped kitchen and an armoire mini-kitchen in each bedroom. All condominiums provide custom mission-style furnishings with premium leather double sofa beds, oil paintings, hand-knotted rugs and hot-tubs.
As consultant to the developer, John Kazanjian was retained during the final stages of the project to correct the imbalance in inventory created from the zealous approach by the previous sales teams that oversold the prime ski week inventory.
Mr. Kazanjian provided project management oversight to the Snowbird team. Activities included coaching key personnel, assembling and training a sales team, developing a marketing and advertising campaign, establishing the sales philosophy and instilling the mission throughout the division.
Significant accomplishments achieved under Mr. Kazanjian’s direction included: Revamping the lead generation approach by narrowing the shotgun approach to a rifle shot in a niche market; Restructuring the timeshare interval offering into a three week fractional package to correct the imbalance of unsold inventory, and; Sell out all remaining inventory of Swing and Off season time.
With a young “green-pea” sales crew, the Snowbird team compiled a year round close rate of 27% and Volume per Guest of $2,815, resulting in a complete project sell-out. In recognition of this achievement, the Snowbird Team won the Gold ARDY for Sales and Marketing: Mid-sized Project at the ARDA 2000 Convention.
ARDA 2000 Awards Ceremony Pictured left to right: Anthony Dorian, Marketing Director - The Cliff Club; Martin Reese, GM/Sales & Marketing - The Cliff Club; Dick Bass, Chairman -Snowbird Corporation; Tom Jones, Executive VP/ CFO - Snowbird Corp; John Kazanjian, Project Management, and; Bob Bonar, President - Snowbird Corporation
Mobile: 480.262.2682 Email: JKazanjian@RTKresorts.com
John Kazanjian's Resort Development Background Real Estate Advisory Clients and Assignments John Kazanjian's Project Marketing and Sales Management Piazza San Lorenzo, San Antonio, TX The Cliff Club at Snowbird, Snowbird, UT The Ridge Tahoe, Stateline, NV Lawrence Welk Resort Villas, North San Diego County, CA Gaslamp Plaza Suites, San Diego, CA
For a Printer-friendly version of John Kazanjian's Background, Click Here
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With
ski-in ski-out convenience, an award winning children's program,
and a world class spa, Snowbird offers a one of a kind
experience. The Cliff Club at Snowbird features both Pinnacle
and Crest condominium layouts that comfortably accommodate up to
10 persons each. 
The
Cliff Club represents another milestone for owner/ developer
Dick Bass, who successfully developed the first large scale
timeshare property in the U.S. in the early '70s with his Iron
Blossam project at Snowbird.
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