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RTK Resort Group - Principals Links to Principals Bios: John R. Kazanjian, Managing Director
Lawrence Welk Resort Villas in North County San Diego forged a reputation as one of the top three selling luxury timeshare resorts in the United States for the years 1986, 1987, 1988 and 1989. In the early days of timeshare sales, Lawrence Welk Resort Villas lent credibility to a new industry and served as a significant business model for the major hospitality brands including Marriott, Hilton and Hyatt seeking to enter into the timeshare marketplace.
The Welk Group operates properties in Escondido and Palm Springs, and a theatre hotel resort in Branson. There are currently two vacation resorts located at Welk Resort San Diego, with Lawrence Welk Resort Villas and Villas on the Greens. In 2001, Welk Resort San Diego was named Best Resort internationally by readers of Timesharing Today.
The Lawrence Welk Resort Villas offer a spacious 1,370 square foot, two-bedroom and two-bath floor plan. With 286 residences structured into two story 8-plexes and one story duplexes, each building, named after the famous bandleader’s greatest hits or other renowned musical shows, is situated among rolling fairways and beautiful mountain scenery.
The timeshare regime offered ownerships as fixed weeks in fixed units. Sales of the intervals averaged $9,500 per ownership in 1985 and topped at $15,900 during the final sell out phase in 1991.
During the period between 1985 and 1991, John Kazanjian served as Sales Manager and Corporate Trainer of Lawrence Welk Resort Villas. He was charged with the task of recruiting, training and developing a direct sales team to sell vacation ownership interests, as well as assisting each of the sales agents in closing their sales. As a key member of the LWRV sales management team, his contributions were instrumental in guiding the activities that led to the sale of 14,586 ownerships during a six year period.
In the early years of the timeshare industry, timeshare sales activities were looked upon by the general public with skepticism, especially the Welk followers in their seventies and eighties. The initial challenge was to create and nurture a selling process with which Lawrence Welk himself would be comfortable, and to inculcate those standards within both new to the industry agents as well as those hardened yet successful in their sales results. The primary challenge was in maintaining a top producing sales force with acceptable sales closing percentages for a period of six years.
John Kazanjian’s leadership and direct hands -on management successfully:
Mobile: 480.262.2682 Email: JKazanjian@RTKresorts.com
John Kazanjian's Resort Development Background Real Estate Advisory Clients and Assignments John Kazanjian's Project Marketing and Sales Management Piazza San Lorenzo, San Antonio, TX The Cliff Club at Snowbird, Snowbird, UT The Ridge Tahoe, Stateline, NV Lawrence Welk Resort Villas, North San Diego County, CA Gaslamp Plaza Suites, San Diego, CA
For a Printer-friendly version of John Kazanjian's Background, Click Here
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Codified
successful sales activities of individual agents into a
“Steps of the Sale” standard process for all agents to
follow. 
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